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Richard McGirr talks to Michael Rebelo as he shares his unconventional journey: starting with no network and little experience, he leveraged social media as a tool for targeted capital raising. You’ll discover how he used community groups, short-form content, and personalized follow-ups to build trust and authority in a crowded industry. Michael breaks down the precise framework he employed for crafting educational content that speaks your audience’s language to turn reactions into actionable leads. He emphasizes the importance of understanding your target market’s language and needs.
