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Richard McGirr interviews David Bacon, who discusses why story-driven marketing channels like podcasts and influencers outperform many traditional approaches, how his company evaluates campaign success beyond the initial conversion, and the importance of understanding investor lifetime value. The conversation also explores how AI is transforming marketing analytics, audience segmentation, personalization, and attribution, giving operators access to insights that previously required large teams and significant resources. Throughout the episode, David and Richard exchange practical lessons on funnels, automation, investor behavior, and building scalable marketing systems.
David Bacon
Current role: Head of Marketing of Worthy Financial, Inc.
Based in: Atlanta Metropolitan Area
Where to find them:
worthywealth.com
worthyseniorliving.com
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Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
