Behind the Book Cover · Feb 24, 2026 · 31:40
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
When we published Right for the Role, I figured John would sell a few books, make some actors cry and call it a day. I was wrong.
John is a four-time Emmy-winning casting director who spent decades casting ER, The West Wing and Shameless, and his memoir didn't just tell that story—it completely rewired his creative life at 78. The book sparked a podcast, packed acting schools, landed in the Studio City Barnes & Noble window and somehow made him Instagram-famous (his words, not mine). He's now directing plays in New York and reconnecting with collaborators he hadn't spoken to in years.
What I wanted to talk to John about is what it's like to spend your entire career shaping other people's performances and then, in your late seventies, step into the spotlight yourself for the first time. He gets into what it took to drop the privacy he'd protected for decades, what it's like to relive your life with a co-writer on Zoom and why the Smoke House book signing turned into something closer to an LA industry reunion than a reading. He also swears he "discovered no one," which—if you know anything about the casts of ER or The West Wing—is one of the more generous lies I've heard on this podcast.
The thing he said that stuck with me: the book didn't give him a new life. It gave him his old one back.
In this episode:
Want to learn more about Legacy Launch Pad Publishing—my high-end hybrid book publishing company that helps entrepreneurs turn their expertise into authority-building books? 👉 https://www.legacylaunchpadpub.com
Curious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply
And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.
Episodes: Behind the Book Cover