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We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.
This edition highlights the recent updates to LinkedIn's algorithm, particularly the integration of large language models and interest-based distribution, have significantly reduced organic reach while rewarding higher-quality, targeted content. To adapt, B2B practitioners are shifting their focus away from traditional promotional posts, choosing instead to optimise personal profiles, engage actively in the comment sections, and leverage networks of employees. Strategic branding now requires strong positioning, where authority is established through consistent thought leadership and genuine peer verification rather than empty AI-generated material. Furthermore, sophisticated artificial intelligence workflows can successfully streamline content creation when paired with strict quality controls and code-enforced boundaries. Ultimately, combining consistent distribution efforts with direct social selling tactics allows companies to convert meaningful engagement into a robust and reliable sales pipeline.
