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We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.
This edition describes the events and key takeaways from Advertising Week Europe 2026 in London, along with the regional launch of the global agency Ammunition. Industry leaders highlight a shift from hype-driven artificial intelligence toward practical implementation, where generative engines and algorithms increasingly determine brand discoverability, while content creators and major brands emphasize authentic storytelling and participatory community experiences, noting that most social media consumption now comes from unfollowed accounts. Discussions also stress the need for measurable growth, the emergence of a collapsed funnel in B2B marketing, and the importance of inclusive advertising, with professionals underlining that fixing broken operating systems is more critical than optimizing creative output for sustained success, as technical sessions explore the rise of retail media, advances in programmatic buying, and the growing role of human intuition in an increasingly data-driven environment.
