Ep 3: Choosing the Right Tech Stack for Behavioral Health | MasterMined Podcast

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, Mark Scrivner, Lee Pepper, and Jeff Skillen unpack one of the most misunderstood challenges in the industry: choosing the right marketing tech stack. We cover everything from why strategy must come before software to avoiding costly tech overload—real talk, no fluff.

Whether you're a behavioral health executive, practice owner, or operator of a multi-site facility, this conversation delivers actionable strategies, industry insight, and leadership perspective to help you scale smarter. What You'll Learn: Why behavioral health centers should never lead with software when building a tech stack How to simplify CRM, EMR, billing, and analytics integrations How one team cut digital ad spend by 60% and boosted conversions by 30%

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Mark Scrivner
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