Ep. 40 AI vs. Google: The New Search Rules in Behavioral Health with Abigail Carroll

Is SEO dead—or just evolving? In this episode of MasterMined, Snapshot's Digital Growth Director Abigail Carroll breaks down what behavioral health leaders must understand about search in the age of AI.

From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time.

If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape.

Key Moments:
00:00 – Google's market share dips below 90% as ChatGPT rises
01:13 – Abigail's journey from content strategy to enterprise SEO leadership
03:08 – Why "checklist SEO" is outdated
06:02 – FAQs and schema: The new foundation for AI visibility
12:47 – Understanding zero-click search and declining clicks
20:40 – The battle between Google and OpenAI
25:57 – Why YouTube is Google's secret weapon
30:00 – The power of a people-first strategy
41:19 – Local SEO tactics behavioral health leaders should implement now

Learn More & Connect
Show Notes + Resources: https://snapshotinteractive.com/mastermined
Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com
Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com
Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com
Our Sponsor - Snapshot: https://snapshotinteractive.com