Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
Peter Semple is CEO of Depop, the fashion resale marketplace that became one of Gen Z's most influential shopping platforms and completely changed how a new generation thinks about secondhand fashion.
Peter joins Sammi to break down how Depop built a community-first brand, why the company made the surprising decision to eliminate seller fees, and what it takes to scale beyond Gen Z without losing cultural relevance. They also discuss why Peter wants Depop to become the "Nike of resale," the future of AI-powered shopping, and what the recently announced $1.2 billion acquisition by eBay means for the next chapter of the business.
Plus: why Depop keeps showing up cultural moments (from rap lyrics to SNL), and what happens when superfans become employees.
Follow Sammi Cohen on Instagram
Subscribe to the Social Currency newsletter
Follow Peter and Depop
Here’s What Sammi Covers with Peter:
00:00 Peter Semple’s Social Currency
02:14 Partner Message: Mercury for Personal03:36 From Copywriter to CEO05:49 What Google Creative Lab Taught Him About Brands08:04 Leaving Google for a Startup10:13 How Sneakers Led Him to Depop11:58 Why Depop Hires Its Own Users
14:34 Partner Message: Rula
15:49 Partner Message: Mercury for Business17:08 The Mindset Shift From CMO to CEO20:07 How Depop Scales Without Losing Gen Z24:25 Building the “Nike of Resale”26:01 Why Depop Eliminated Seller Fees29:13 The Power of Circular Fashion
30:06 Partner Message: Bilt
31:07 Partner Message: Shopify32:22 Why Brands Should Earn, Not Chase, Cultural Relevance35:10 From SNL to Rap Lyrics: Becoming Part of Culture38:06 What the $1.2 Billion eBay Acquisition Means42:13 Can Sustainability Beat Fast Fashion?45:20 Why Shopping Should Feel Like a Treasure Hunt46:56 How AI Is Changing Fashion Resale50:03 Will AI Change How We Discover Products?52:38 Depop’s Competitive Advantage55:00 The Secret Behind the Name “Depop”
Thanks to Our Sponsors!
Mercury: mercury.com
Rula: rula.com/socialcurrency
Bilt: joinbilt.com/socialcurrency
Shopify: shopify.com/socialcurrency Learn more about your ad choices. Visit megaphone.fm/adchoices
