HOW TO: Ideate as a Writer/Director Duo (w/ Aimee Hoffman & Elinor Howells)
The 50/50 Podcast · Feb 3, 2026 · 1:02:46
The 50/50 Podcast · Feb 3, 2026 · 1:02:46
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This week, we sit down with 50/50 writer-director duo Aimee Hoffman and Elinor Howells about building a creative partnership that’s as honest as it is motivating. From their first days meeting at AFI to developing a shorthand that allows them to pitch wild swings and terrible ideas without judgment, they break down how trust — and taste — sharpen each other’s work.
We talk about walking into every room with reps, producers, and execs armed with ideas, not just ambition, and why they’re unapologetic about aiming big: studio movies, spectacle, scale. They share the origin and on-set evolution of their acclaimed short DADDA (50/50 Horror Official Selection), including how Elinor’s presence as a writer during production fundamentally shaped the film in real time. Plus, they dive into their upcoming Florida-set feature, and why physically traveling, researching, and living inside a world is essential to writing something that feels active and alive.
