HOW TO: Make and Sell a Stand-Up Special (w/ Ruby Karp)
The 50/50 Podcast · Aug 25, 2026 · 1:09:20
The 50/50 Podcast · Aug 25, 2026 · 1:09:20
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This week, we sit down with comedian Ruby Karp! We briefly recap Ruby's unconventional childhood (for more on that, listen to our first episode with her!); how growing up with a single mom ended up with the early UCB improvisers essentially serving as her babysitters. Her solo show, I Don’t Trust Adults, draws from that experience — exploring what it’s like to grow up surrounded by adults, growing up way too fast in some ways and not at all in others. After a successful run at Soho Theatre in NYC, Ruby filmed the show as a standup special, and we get into the ins and outs of working with a theatre, crew, director, and editor to bring a live show to the screen — as well as the business of selling it as a special to a streamer.
We also dive into Ruby’s approach to launching the special after selling it to VEEPS, a newer streamer focused on comedy and emerging voices. From clips and man-on-the-street content to PR and social strategy, Ruby breaks down how she thinks about turning a special into a full-blown digital campaign. Having previously worked at Betches and Unwell producing social content for other creators, she’s become a one-person digital marketing powerhouse. Watch I Don't Trust Adults -- on VEEPS Sept 10th!
