Unity CEO: “The cost of building a game is coming down markedly”

The Game Business Show · Aug 25, 2026 · 44:23

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In today’s bumper edition of The Game Business Show, we chat to Unity CEO Matthew Bromberg about his '100% optimistic' view on the future of the video game industry.

He also chats about the tech firm's turnaround, his approach to leadership, the AI ‘threat’, the future of consoles, Netflix, Unity’s friendship with Epic, the rise of China and Korea, and a whole lot more.

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