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The Game Business Show

The Game Business Show

One of the world’s biggest game makers reveals ‘the uncomfortable truth’ about AI

The Game Business Show · Apr 9, 2026 · 36:31

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In this edition of The Game Business, we finally dive into AI properly with Jon Gibson, the head of transformation at Keywords Studios.Keywords works with numerous major game studios around the world and has a unique perspective on AI. And in our chat, Gibson talked about AI being in its ‘chaos’ phase, and how few studios have worked out how to use it within their pipelines. We also discuss the growing concerns from game makers around the use of the technology.

Also this week we touch upon the Super Mario Galaxy movie, and the familiar sounding Netflix Playground. Enjoy.



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