Is There Really Demand for Bitcoin? Live at Bitcoin Amsterdam

Bitcoin has more wallets than ever. So why does sending a payment still feel intimidating?

At Bitcoin Amsterdam, I sat down with the founders of Branta, Kute and Blitz Wallet to ask a simple question: are we solving a product problem, or is there really no demand?

This Bitcoin Amsterdam panel from The Bitcoin Nova Podcast answers whether demand for Bitcoin is real, and why wallet user experience still gets in the way of everyday use. The builders explain why people outside Bitcoin do not care about technical details like seed phrases or long addresses, why that first payment can feel scary, and how Bitcoin should feel more like Venmo, Cash App, or sending money to a contact. They also talk about onboarding through local community, meeting people in tools they already use, and giving someone a reason to use Bitcoin after they set up a wallet, including open e-commerce on Nostr with Conduit.

Host Staci, host of The Bitcoin Nova Podcast and Head of Community at Conduit Market X: @StacingSats | Show: @TheBitcoinNova https://conduit.market

Guests Keith Gardner, founder and CEO of Branta X: @unfakekeith | Company: @BrantaOps https://branta.pro

João Lobo (João Pedro Lobo Miranda), founder and CEO of Kute X: @brutalkute | Company: @kuteapp https://kutewallet.com

Blake Kaufman, founder of Blitz Wallet X: @BlakeKaufman17 | Company: @BlitzWalletApp https://blitzwalletapp.com

Recorded at Bitcoin Amsterdam 2026 X: @bitcoinconfams https://www.bitcoin.amsterdam

Chapters 0:00 Intro 0:15 Are We Solving a Product Problem? 0:33 Keith Gardner, Branta 0:57 João Lobo, Kute 1:19 Blake Kaufman, Blitz Wallet 1:44 Is There Really Demand for Bitcoin? 5:11 What Users Actually Care About 6:58 Kill the Addresses 9:29 Making Bitcoin Feel Simple 10:01 The Path to the Next Million Users 12:47 What Happens After You Set Up a Wallet 13:20 Conduit, Nostr and Open Markets 14:26 Don't Change Behavior, Remove Friction 15:51 What Builders Should Focus On 17:09 Meet People Where They Already Are 18:03 Own Your Shop and Your Data 20:35 How Should Sending Bitcoin Feel? 22:56 Final Takeaway: Is There Demand? 23:57 Thank You

Links The Bitcoin Nova on Fountain: https://fountain.fm/show/ACfqgNSBFCxAxuB5jXgu Conduit: https://conduit.market Branta: https://branta.pro Kute: https://kutewallet.com Blitz Wallet: https://blitzwalletapp.com Bitcoin Amsterdam: https://www.bitcoin.amsterdam YouTube: https://www.youtube.com/@stacinova

Bitcoin #BitcoinAmsterdam #BitcoinWallet #Lightning #TheBitcoinNova