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It all started with a few bottles of olive oil and a dream: As a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realized he was onto something bigger.
Today, Gkazas.com is a growing online brand offering pure, unblended olive oil straight from the family’s land. In this episode of Community of Trust, Floris tells Jean-Marc Noël (Trusted Shops) how he built the business: by focusing on origin, transparency, and honest storytelling. In a market full of misleading claims, Gkazas stands out by building trust – not just through words, but with real quality and the Trusted Shops Trustmark. What can others learn from Floris? · How to validate product-market fit before scaling · Why storytelling must be strategic and consistent · And how to earn consumer trust in a skeptical market Listen now and get inspired by a founder who leads with heart, purpose – and Meraki.
