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The Promote Podcast

The Promote Podcast

Apex Predators: The Reichmanns, Pt. II

The Promote Podcast · Aug 5, 2026 · 42:00

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Pt. II of our special episode on the Reichmanns takes us to the ultimate proving ground of Manhattan. We do a tick-tock of how Olympia & York pulled off the CRE deal of the century, buying 10 million square feet of prime office space for just $33 a square foot and beating up some of the city's blue bloods along the way. Then, they go even bigger: the development of the World Financial Center in Battery Park City is a showcase of all their talents – risk appetite, design, salesmanship, negotiating, creative leverage – coming together at scale. We also look at their legendary alliance with the Bronfman family and their adventures in corporate raiding.   

Sponsors:
1) This episode is supported by Bravo Capital, a leading HUD and bridge lender. See how their precision underwriting means quicker approvals and higher proceeds for sponsors.
2) This episode is supported by LoanBoss, the industry-leading debt management software. Featuring one-click covenant testing, instant cash flow forecasting, and our favorite nerdy delight: Live forward curves!
3) This episode is supported by Real Property Captive, the first group captive insurance for mid-market owners. Check out their platform to tap into the same insurance framework used by the market’s biggest players and get dividends from unused premiums.

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Further Reading/Listening

Men of Destiny: The Reichmanns, Pt. I (Start Here)

The Reichmanns: Family, Faith, Fortune, and the Empire of Olympia & York
Towers of Debt: The Rise and Fall of the Reichmanns
Inside CRE’s Deal of the Century
Canadian Company Becomes a Big City Landlord
The Bronfmans' Leveraged Leviathan

Episodes: The Promote Podcast

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