Jessica Sibley on Reinventing a 100-Year-Old Icon for the AI Era — The Shift Code

In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach.

What You’ll Learn:

How to diagnose and rebuild an atrophied core business
Why removing paywalls increased value instead of destroying it
How to negotiate AI integration rather than litigate or ignore it
AI as a force multiplier for journalism
How to build followership through radical transparency and decisive leadership

Jessica Sibley is the CEO of TIME, one of the world's most iconic media brands with over 100 years of history. With a background in legacy media transformation across venerable publishing companies, including Bloomberg and Forbes, Jessica brings deep expertise in business model diversification, digital transformation, and sustainable growth in legacy industries.

Episode Resources:

Jessica Sibley on LinkedIn
TIME Website
Pierre Le Manh on LinkedIn
Project Management Institute Website
Project Management Institute LinkedIn