2. What to do when your dream clients can't afford you?

In this episode, I answer a listener question about effectively marketing one-on-one coaching services when they’re the right fit, but can’t afford to work with you.

If you're a coach or service provider wondering how to sell high-ticket offers to an audience that hesitates due to pricing, this episode is for you. I share practical strategies to refine messaging, build trust, and position offers effectively—without pushing or discounting.

What we cover:

• Is Price Really the Problem? – Understanding the difference between people who genuinely can’t afford your offer vs. those who don’t see the value yet.
• The Power of Trust-Building Messaging – How testimonials, case studies, and success stories can do the selling for you.
• Reducing Risk & Making It Easier to Say Yes – Using limited-time bonuses, flexible payment plans, and discovery calls to encourage conversions.
• Aligning Offers with the Customer Journey – Why timing and nurturing matter more than a hard sell and how to use small-ticket offers as stepping stones.
• How to Spot When Someone Is Ready to Buy – Identifying audience signals that show when they’re primed to invest in a one-on-one experience.

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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