70. The 2026 State of the Customer Survey is open

Last year's State of the Customer Survey fundamentally shifted how I think about what online business owners and their customers need in the online space.

Right now, I'm running it again, because 2026 feels like a very different conversation.

In this short episode, I'm telling you exactly what's in it for you when you take five minutes to add your perspective.

Revisit the 2025 State of the Customer Report in Episode 29 right here.

What we cover:

• Why 2026 needs its own data set and what's shifted since last year
• How the two-hat structure of this survey gives you perspective on your own business
• Why a more diverse respondent group makes the findings more useful for everyone
• What you get for completing the survey and leaving your details
• How your answers shape the conversations happening in the online business space this year

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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