38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle

In today’s episode, we’re diving into the world of affiliate marketing, and how you can turn happy customers into powerful affiliate partners without tech overwhelm.

Our guest is Laura Sprinkle, an affiliate partnership strategist who’s worked behind the scenes of multi-million dollar launches for the likes of Amy Porterfield and Selena Soo, and who also happens to be the founder of Rootabl, the first affiliate platform built specifically for course creators.

We’re answering this listener question that I know will hit home for many online business owners:

“How can I turn happy customers into powerful affiliate partners without the tech overwhelm?”

Whether you’re affiliate-curious, just launched your own program, or want to squeeze more juice out of an existing one, this conversation is packed with actionable advice to get you moving.

If you’re looking to grow sustainably through genuine partnerships, this episode is your fast track to making that happen.

Plus, Laura will be joining us as a guest expert in an upcoming month inside Retention Lab. So if you’re ready to double down on community-driven growth, make sure you join us.

What we cover:

• The power of affiliate marketing as a visibility, lead-gen, and conversion strategy
• Why tech is not your biggest hurdle (even though it feels like it)
• Laura’s “Cycle of Profitable Partnerships” framework
• Smart strategies to invite customers into affiliate partnerships (without being sleazy)
• How to activate affiliates and give them the best chance of success
• How to motivate more affiliates to share
• Easy win incentives that convert (hint: it’s not always a luxury retreat)

Connect with Laura Sprinkle:

Laura Sprinkle, founder of Rootabl, is an affiliate partnerships strategist who specializes in working with digital course and membership creators.

Her approach to partner programs has helped everyone from budding entrepreneurs to seven-figure industry leaders garner more than $44 million in affiliate revenues. Laura’s unique approach to partnerships involves creating high-touch relationships, empowering clients like Amy Porterfield, Todd Herman, and Selena Soo to bring as much fun to the process as possible.

Website: https://laurasprinkle.com/

Rootable Website

View the episode transcript here.

Where to from here?

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😍 Lov