55. The Podcast turns One 🎊 But you’re getting the gifts!

This episode marks a major milestone: What Would They Do? has officially turned ONE!

I’m taking a moment to reflect on the journey, from self-doubt to launch, to 55 episodes, to charting in 18 countries, and the community and collaborations the podcast has sparked along the way. It's a celebration of all things retention, customer experience, and the power of showing up… especially when it feels uncomfortable.

And because it wouldn’t be a birthday without party favors, I’m kicking off Birthday Week on my website until 17 March 2026 with a scavenger hunt full of hidden surprises, exclusive offers, and limited-time freebies.

What we cover:

• How long it really took to launch this podcast (and why it was worth it)
• The real reason this show exists
• A massive THANK YOU to all the listeners, guests, reviewers, and collaborators
• 🎁 What’s happening during Birthday Week:
• Website scavenger hunt
• Freebies, exclusive discounts, and secret 1:1 offers
• A re-release of the top 3 most-loved episodes

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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