5. How to boost course sales when your live launch is slower than expected

In this episode, I answer an anonymous listener question:

“What would you do if sales during your live course launch were slower than expected to reenergize your launch?”

If you've ever hit the dreaded mid-launch slump, this episode is for you.

I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.

What we cover:

• Why Your Launch Sales Might Be Slower Than Expected – Common reasons behind a mid-launch slump and how to work out if it’s normal or a red flag.
• Diagnosing the Problem with Data – How to use tools like heat maps, email metrics, and engagement insights to pinpoint where potential buyers are dropping off.
• Re-Engaging Your Audience in the Middle of Your Launch – Creative ways to revive interest and maintain momentum when enthusiasm starts to fade.
• Leveraging Social Proof to Build Trust – How to use case studies, testimonials, and live student experiences to overcome objections and increase conversions.
• Personalization Strategies That Nudge Hesitant Buyers – Simple yet effective ways to make potential customers feel seen, heard, and confident in their decision to buy.

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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