61. Pricing psychology, business confidence & client experience with Jasmine Parasram

Feel like you’re undercharging, but also low-key terrified to raise your prices?

In this episode, I’m joined by pricing strategist and self-declared “Pricing Queen” Jasmine Parasram to unpack what’s really going on when you price your services too low.

Spoiler: it’s not just about money. It’s about mindset, emotional baggage, customer perception, and the kind of clients you end up attracting.

Together, we explore how undercharging doesn’t just hurt your income, it quietly erodes your confidence, your boundaries, and your customer experience.

What we cover:

• Why undercharging isn’t a pricing problem
• The hidden link between pricing and customer experience
• The psychological barriers stopping you from charging more
• How to communicate your pricing without sounding unsure or apologetic
• A practical starting point for recalculating your pricing

Connect with Jasmine Parasram:

Website: https://creativebusinesskitchen.com/

Instagram: https://www.instagram.com/yourpricingqueen/

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

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Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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