9. Email list segmentation & how to nurture different customer types

In this episode, I answer a listener question about how to nurture different types of buyers—one-on-one service clients vs. digital product/course buyers—through email marketing and clever email segmentation

Thankfully, having multiple offers and audiences doesn’t mean you need to make your email strategy overly complex. Instead, leverage smart segmentation and strategic nurture sequences to serve the right offer to the right person at the right time.

If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.

What we cover:

• The Key Differences Between One-on-One Clients and Digital Product Buyers – Why their needs, expectations, and decision-making processes are completely different.
• How to Segment Your Email List Based on Buyer Type – The best ways to categorize subscribers from the moment they join your list.
• How to Create the Right Nurture Sequences for Each Type of Buyer – What to send one-on-one clients vs. DIY buyers to move them closer to a purchase.
• How to Use Trigger Links and Email Behavior to Personalize the Journey – How subscriber actions can dictate which offers and content they receive.
• How to Keep Your Segments Up to Date as Subscribers Evolve – Why a one-time tag isn’t enough and how to track shifting interests over time.

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.