67. The ‘false momentum’ problem in your membership or online program

Your audience is opening emails, watching the content, replying in the community and liking the posts.

So why does it still feel like nothing is actually moving forward?

In this bite-sized episode, I unpack a problem that affects memberships, courses, and online programs everywhere:

False momentum.

Because activity is not the same thing as progress.

And just because people are consuming your content doesn’t mean they’re taking action toward the transformation they actually joined for.

This episode explores the difference between engagement and real momentum, why relying on self-motivation is dangerous, and how to design experiences that naturally move people forward instead of keeping them busy.

What we cover:

• The difference between fake momentum and real momentum
• Why engagement metrics can be misleading
• The hidden friction stopping customers from taking action
• How to reduce decision fatigue inside your offers
• Why self-motivation is not a reliable retention strategy
• How to design experiences that naturally encourage continuation

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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