50. What 50 podcast episodes revealed about customer experience & retention (it might surprise you!)

It’s episode 50! And as What Would They Do? is coming up to its one-year anniversary, I’m taking a closer look at the biggest themes that have emerged from 50 episodes of listener questions, expert interviews, and strategic CX deep-dives.

But don’t expect a “top episodes” recap. This episode gives you a thoughtful analysis of the patterns that show up again and again in businesses that grow sustainably, retain more customers, and create meaningful brand connections.

If you're craving real-world insight into what works (and why), this bite-sized episode is packed with practical takeaways and prompts to apply to your own customer journey.

Revisit the episodes I mention here:

Episode 35 with Ash McDonald

Episode 31 with Holly Haynes

Episode 24 with Kirsty Fanton & Ami Williamson

Episode 42 with David Wachs

Episode 9 answering Michelle Pontvert’s member question

Episode 40 with Laura Kendrick

Episode 37 with Brenna McGowan

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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