65. Hot Seat: How to design a membership busy people will stick with

What happens when your audience needs your content, but still doesn’t engage with it?

In this special hot seat episode, I am joined by Retention Lab member Scotti Weintraub, founder of Reframe Parenting, to workshop a real business challenge:

“How do you keep overwhelmed, time-poor members engaged in a low-cost membership?”

Together, we unpack how to design a membership experience that feels like a support system, not another obligation, and how to create engagement without adding more pressure.

What we cover:

• Why great content doesn’t guarantee engagement
• The importance of removing guilt and pressure from your experience
• How to design a membership people actually use
• The power of asynchronous support (and why live calls aren’t enough)
• How to create quick wins that build momentum
• Why engagement (not content) is what drives retention

Connect with Scotti Weintraub:

Website: https://www.reframeparenting.com/

Quiz: https://www.reframeparenting.com/quiz-golden-girls

Instragram: https://www.instagram.com/reframeparenting/

Threads: https://www.threads.com/@reframeparenting

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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