START · Jun 22, 2026 · 16:35
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
In 2022, San Francisco leased five million square feet of office space
The entire year
In Q1 2026 alone: more than four million
At the time of this recording (Apr 2026) tenant demand reached 7.5 million square feet
The highest ever recorded.
OpenAI has accumulated nearly a million square feet in Mission Bay
Coinbase, Nvidia, and the Warriors all landed at Mission Rock (It's effectively full - premium space there is almost impossible to get)
Reuben Torenberg has brokered SF startup office deals through every major cycle since 2016
The 3% vacancy boom and record rents
The 38% vacancy COVID collapse
And the AI-driven resurgence happening now
We're probably still early in this cycle
The AI wave showed you can do more with less
And that's changing how founders think about space
🎙️ Reuben Torenberg, Senior Vice President, CBRE on Fondo START
00:36 Why brokering compounds the longer you do it
01:08 SF's pre-COVID boom, then the jump to 38% vacancy
02:18 How AI restarted SF office demand
02:42 Where we are in the cycle, and why it isn't the top
03:25 The leasing numbers that signal a real shift
04:34 Why startups are leasing differently now
05:34 How distressed buildings changed hands at a discount
06:11 How landlords regained leverage
07:38 What landlords actually check before they'll sign you
09:48 Why plug-and-play subleases win with startups
12:18 Advice for founders hunting their first office
13:01 Treating the office as a recruiting tool, not a status symbol
learn more at cbre.com