START · May 7, 2026 · 58:43
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
Speed to lead sounds like a sales tactic
It's actually the whole game
Ruben Harris knows this better than anyone
He built a 300-person call center across 3countries to reach 1M people a month
...and saw exactly where the ceiling was
The problem isn't effort. It's physics.
A working-class student fills out a form at 10 PM. Nobody's staffed at 10 PM
So 90% of leads go cold
Not because they weren't interested
Because nobody got back to them fast enough
Outrival's AI agents respond in under a minute
They call, text, email, and follow up
One client made $10M in new revenue from leads they already had
The best outbound AI isn't replacing humans
It's doing the work humans never had time to do
🎙️ Ruben Harris, Co-founder & CEO, Outrival on Fondo START pod
01:12 Why Outrival focuses on outbound AI
03:18 Building a 300-person call center
05:27 Why speed-to-lead changes everything
08:52 Aged leads as hidden revenue
09:57 100,000 calls in an hour
14:11 Turning one school’s leads into $10M revenue
18:43 Enterprise sales advice for AI founders
24:48 Pricing digital workers like employees
27:56 From cello to Wall Street to Silicon Valley
50:14 Building startups in the AI era
Check out www.outrival.com
"Turn every interaction into a long-term relationship"