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eMotors: Electric Revolution

eMotors: Electric Revolution

Unpacking the Capri EV

eMotors: Electric Revolution · Aug 19, 2026 · 9:34

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This feature provides an in-depth look at Ford’s strategic revival of a legendary moniker after a 38-year hiatus. The "Unpacking the Capri EV" guide explores how the classic 1970s "everyman's coupé" has been transformed into a sophisticated electric crossover SUV coupé built in Cologne, Germany.

The article highlights:

  • The original Capri was the car of "grit-and-glory rebels"; the new version targets "premium professionals" like solicitors and accountants. This shift in "cultural iconography" has made it harder for the car to capture the same emotional spark as the 1970s original.

    In summary, the Capri EV is a highly competitive and "strategically sound" vehicle, but it often has to fight through the noise of its own legacy and a highly competitive market to be seen for its modern merits.

    Episodes: eMotors: Electric Revolution

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