Pac, Sign Guy & Steven Borden: When Does Wrestling Stop? | Coach and Bro Monday 9/28/26

This isn't the usual Coach and Bro. In three weeks, the wrestling world lost "The Butcher" Andy Williams at 48 (https://www.cbsnews.com/pittsburgh/news/pro-wrestler-collapses-during-show-in-pittsburgh/) and Pac at 40 (https://www.cnn.com/2026/09/28/sport/pac-benjamin-satterley-death-hnk), and Sting's son Steven Borden was stretchered out of AEW All Out (https://www.pwtorch.com/site/2026/09/27/tony-khan-gives-update-on-steven-bordens-condition-after-all-out-says-he-is-hopeful-he-will-fly-home-with-his-family/). Vince Russo asks the question nobody in the business wants to answer: if this were baseball, football or basketball, what would the headlines, the coverage and the changes look like? And at what point does wrestling finally say enough?

Coach and Vince break down the culture behind the high spots. They ask who okays these spots in the back, why the old-timers' number one rule was protecting your opponent, why the biggest stars never needed to go off the top rope, and why chasing a "this is awesome" chant is the lazy way out. They call out the wrestling media for tossing softballs, challenge veterans like Chris Jericho and Jon Moxley to lead the next generation, and make the case for mental health support in every locker room. Coach relives the night Owen Hart died, and your super chats cover Pac's legacy, Bret Hart vs. Mr. Perfect, the Stone Cold Zamboni anniversary and Sami Zayn's miscasting.

Coach closes the show with a tribute to his friend Rick Achberger, WWE's Sign Guy (https://www.fightful.com/wrestling/wwe-sign-guy-rick-achberger-passes-away/). He tells the story of the promise Rick made to his late wife, the night Triple H told him he'd never buy another ticket, and the birthday text that came every year. Plus, Vince announces the Bro and Coach Show, coming twice a month on Russo's Brand (https://www.patreon.com/RussoTWC). RIP Pac. RIP Sign Guy.

TOPICS
[00:00] A different kind of Coach and Bro
[00:40] Pac, Sign Guy and a devastating weekend
[02:10] Vince: "What if this were any other sport?"
[09:15] Coach reacts: we've lived through this before
[10:35] The pop is the problem
[12:55] The indie chair spot that has to stop
[14:10] Two audiences: the hardcore fan vs. the casual
[16:10] "Don't tell me we can't go back"
[17:10] The coast-to-coast spot: why do it two years in?
[19:25] Tony Khan's update on Steven Borden
[20:40] Where are the wrestling journalists?
[26:00] Safety first: wrestling is a dance
[27:55] Afraid on the top rope
[30:10] Super chats: remembering Pac
[33:15] The night Owen Hart died
[34:45] When do the veterans step up?
[36:10] Mental health in the locker room
[39:50] Why wasn't this front-page news?
[41:50] Bret Hart vs. Mr. Perfect: storytelling over spots
[45:45] 28 years since the Stone Cold Zamboni
[51:00] Steroids and the pressure to look the part
[57:35] Sami Zayn is miscast as world champion
[1:04:20] Drug testing in wrestling
[1:05:50] Remembering Rick Achberger, WWE's Sign Guy
[1:07:40] The night Triple H called him backstage
[1:13:30] Finn Balor and the title picture
[1:16:20] Vince's final thoughts
[1:17:30] Announcing the Bro and Coach Show on Russo's Brand

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