IS WHAT YOU'RE EATING EVEN FOOD? | Nitin Puri | KisaanSay | Candid Confessions

What if the biggest problem with the food on your plate isn't what you're eating, but what you don't know about it?

In this episode of #CandidConfessionsWithChhavi, we sit down with NITIN PURI, Founder of KISAANSAY, to uncover the hidden truths about India's food ecosystem. From the journey of produce from farm to fork to food quality, transparency, farmer empowerment, and the choices we make as consumers, this conversation challenges many commonly held beliefs.

Whether you're passionate about health, nutrition, clean eating, sustainability, or simply want to understand where your food comes from, this episode offers valuable insights that can change the way you shop and eat.

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GUEST: NITIN PURI, Founder KisaanSay

* Website: https://kisaansay.com

* Instagram: www.instagram.com/kisaansay

* Facebook: www.facebook.com.KisaanSay

* Email: support@kisaansay.in

* Contact Number: 7011066191

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CHAPTERS:

(00:00) Introduction about what to expect from the episode

(02:17) Nitin’s background

(03:08) Thought behind starting KisaanSay

(06:32) Why are the farmers and consumers, even though the biggest stake holders, still the unhappiest? The farmer gets the smallest profit, and the consumers do not know what exactly they are consuming.

(08:47) What does KisaanSay do to address the exploitation of farmers and consumers. What is the co-profit, co-brand model.

(10:53) How is the corporate industry different from working with farmers?

(14:10) What is something you learnt that you couldn’t use in this business? What are the new skills learnt?

(16:52) Women farmer groups associated with KisaanSay and how efficient they are.

(19:06) When you work with men and women, what is the difference that you see?

(20:51) How did you convince investors with the co-profit business model?

(22:21) The different corners of India KisaanSay is available and the product list.

(23:04) The process of packaging with traditional techniques and in the local produce areas itself.

(26:20) How do you control the shelf life of produce which is not processed much.

(31:11) What exactly is Organic and how does one know how authentic are organic labelled foods?

(33:41) How to know who the farmer is, where the product originated from etc on the label of a KisaanSay product.

(37:48) Organic seeds is one thing, what about the pollution in the soil?

(40:47) How do you ensure the produce stays as untouched as possible?

(41:56) What is the impact that bad food can have on our lives?

(43:33) Closing thoughts and message.