Acoustic-Driven Computational Design: Premium Branded Audio In The Automotive Industry - Austin Mitchell - Harman International

Organization:

Harman International

Presenter:

Austin Mitchell

Acoustic-Driven Computational Design: Premium Branded Audio In The Automotive Industry

Presentation Abstract

In the evolving landscape of automotive experiences, premium audio has become a defining element of in-cabin experiences and brand identity. At Harman International, we sit at the intersection of acoustic engineering, branded storytelling, and advanced manufacturing—designing audio systems globally for over fifty automotive manufacturers. This presentation explores how computational design is central to our industrial design strategy, enabling our team to generate highly manufacturable, acoustically-performative designs that are both brand-specific and scalable across diverse vehicle platforms.This talk will go beyond production work to discuss how computational design fosters entrepreneurship—creating space for designers to prototype new product categories and contribute to IP development.

Speaker Bio

Austin Mitchell is a senior computational designer at Harman International leading acoustic-driven computational design initiatives across automotive and lifestyle industries.

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