Ep052 || We Are the Sauce — Building Kru Food, Culture and Conscious Business With Wendell Worjroh

In this episode of In the Fries, Wendell Worjroh—founder of Kru Food and the House of the Kru movement—shares his Liberian roots, family legacy, and how a return home inspired a signature pepper sauce and a lifestyle brand.

He opens up about trauma and healing, merging 25 years in corporate tech with food entrepreneurship, and building community through conscious business, supper clubs, merch, and an upcoming app.

Learn how his sauce and brand connect culture, health, and creativity, and where to find Kru Sauce (Amazon and Krufood.com). The episode highlights cultural pride, collaboration, and advice for dream chasers.