051: How To Raise Your Profile Without Chasing Noise with Carol Driver — Born To Be Brilliant

What is PR really, and when should a business owner start thinking about it?

In this episode, Lucy speaks with journalist and PR specialist Carol Driver about what it actually takes to build visibility that lasts.

They explore:

Why one piece of press isn’t enough
The difference between random exposure and strategic visibility
How PR builds trust in what some are calling a “trust recession”
Why oversharing your entire story at once can be a mistake
When to delegate up instead of doing everything yourself

This is a grounded conversation about authority, positioning and thinking long term about your reputation.

If you want to understand how aligned you are currently operating across Time, Money, Health, Relationships and Happiness, take Lucy’s free Alignment Assessment here:

https://www.lucyshrimpton.com/quiz

Connect with Carol Driver

Website - Carol Driver
IG - @carol_driver_
FB - How To Make The Headlines - with journalist Carol Driver

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership