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Born To Be Brilliant

Born To Be Brilliant

043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon

Born To Be Brilliant · Jan 20, 2026 · 43:22

0:0043:22

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Sales isn’t about pressure, scripts, or persuasion.

In this episode, Lucy and psychologist Niyc Pidgeon explore the real psychology behind ethical, effective sales, and why listening, curiosity, and human connection matter more than tactics.

They unpack buyer behaviour, motivation, fear, integrity, and how to sell in a way that feels good for both sides.

🎧 Plus, download the free Rich Life Roadmap to reconnect with clarity across life and business:
Rich Life Roadmap

 

Connect with Niyc Pidgeon

Facebook – Niyc Pidgeon
Website – Niyc Pidgeon
Instagram – @niycpidge


Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

 

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

Episodes: Born To Be Brilliant

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