Designer Hendren Deacon Reveals His Denim Secrets

INSIDE DEACON DENIM with Hendren Deacon!

Join us inside the Phoenix studio of designer and operator Hendren Deacon, the self-taught creative behind Deacon Denim. In this episode, we trace his full journey from sewing his first water-bottle bag in 2018 to building one of the most intentional, quality-driven denim brands in the Southwest.

Hendren opens up about his transition from chef to full-time designer, how his upbringing shaped his precision, and why he refuses to participate in fast fashion. We also walk through his Daily Driver cut, his denim-on-denim setup, his collaboration with Virgil Ortiz, and the vintage machinery that makes his construction so unique.

Whether you love craftsmanship, slow fashion, or stories about building something from nothing—this episode is packed.

🎯 Connect with Hendron Deacon

Instagram: @deacondenim

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TIME STAMPS:

00:14 — Introduction

01:47 — Going full-time with the brand

03:29 — How sewing started in 2018

06:39 — His father’s influence

09:47 — German precision & design philosophy

12:25 — Fast fashion critique

16:19 — Denim-on-denim outfit breakdown

22:19 — Daily Driver cut details

26:22 — Collaboration with Virgil Ortiz

31:09 — Learning challenges as a self-taught designer

36:11 — The Union Special 35800

40:20 — Creative process & sketching

42:08 — Current inspirations

43:53 — His chopper & lifestyle influences

46:12 — Advice for beginners

49:21 — What Would You Do?

53:33 — How to contact Hendron

54:09 — What’s next for Deacon Denim

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