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The Signal

The Signal

Ep. 31: Jeff Rubenstein: From Google to Doowii: Making EdTech Data Actually Useful

The Signal · Apr 18, 2025 · 29:52

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In this episode of EdTech Connect , host Jeff Dillon sits down with Jeff Rubenstein , Chief Product Officer at doowii and a seasoned leader in educational technology with experience at Google, 2U, and Kaltura.

They dive into the transformative power of AI-driven data analytics in education, exploring how doowii’s platform turns fragmented student data into actionable insights—without requiring a team of data scientists.

Jeff Rubenstein shares his journey from early LMS development to tackling one of higher ed’s biggest challenges: democratizing data access across institutions. They discuss:

Whether you’re a CIO, IR leader, or educator, this episode offers a roadmap for breaking down data silos and putting AI to work— without the buzzwords .

Key Takeaways
  1. The Data Democracy Problem : Most schools call themselves "data-driven," but only 4–5 people can actually access or interpret the data.
  2. AI as a Force Multiplier : doowii’s platform acts as a virtual data scientist , letting non-technical users explore trends (e.g., engagement by ZIP code, first-gen student performance) without IT tickets.
  3. Beyond Dashboards : Traditional tools like Tableau are powerful but static. AI enables dynamic, conversational analytics (e.g., "Show me chronically absent students" → AI defines "chronic absence" contextually).
  4. Predictive Analytics Made Practical : Schools are using doowii to identify at-risk students and link external data (e.g., neighborhood power outages) to retention strategies.
  5. Integration Flexibility : doowii works standalone and embedded in systems like Canvas LMS and Salesforce, adapting to schools’ existing tech stacks.
  6. The Future of EdTech : Rubenstein predicts a shift from generic LMS/SIS architectures to skills-based systems tied to employment outcomes.
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