Ep. 22 - Pete Mackey: Mastering Strategic Communications in Higher Education — The Signal

In this episode, Jeff Dillon interviews Pete Mackey, PhD, founder and CEO of Mackey Strategies, exploring the intersection of strategic communications and technology in higher education.

They discuss the evolution of Mackey Strategies, the integration of technology in communication strategies, the role of AI, crisis communication, and the ethical implications of AI in the field. The conversation emphasizes the importance of digital governance and the need for training in technology for emerging leaders in communication.

Takeaways

Mackey Strategies focuses on integrating technology into communication strategies.
Technology is essential for effective communication in higher education.
AI can enhance personalization in communication efforts.
Crisis communication requires a well-defined strategy and practice.
Digital governance is crucial for managing technology in institutions.
AI's capabilities are advancing rapidly, impacting communication roles.
Training programs for technology use are essential for communication leaders.
Ethical considerations around AI usage are becoming increasingly important.
Institutions must adapt to technological advancements to remain effective.

Chapters

(00:00) Introduction to Strategic Communications

(02:18) The Genesis of Mackey Strategies

(05:28) Examples of Mackey Strategies Integrating Technology in Communications for Clients

(07:56) Essential Tools for Higher Ed Communication

(10:31) Crisis Communication Strategies

(12:51) The Evolution of Content Management Systems

(15:21) AI's Impact on Personalization and Communication

(23:58) Preparing for Technological Advancements

(22:37) Leadership Development and Technology Training

(26:19) Ethics of AI in Communication

(29:58) Conclusion and Future Outlook

Find Pete Mackey here:

https://www.linkedin.com/in/petemackey/

Mackey Strategies

https://mackeystrategies.com/

And find EdTech Connect here:

Web: https://edtechconnect.com/