FIVE Easy Steps to Holiday Success

Episode 4 - 5 Steps to Success in Holiday.mp3

[ 00:00:05

]Welcome to the Hair

Hustle Podcast. I' m Heather Podlesny, your salon coach dedicated to helping

stylists master the business side of beauty. Whether you' re starting your

journey behind the chair or you' re a seasoned pro looking to level up, this

podcast is for you. Each week we' ll dive into the tips and tricks you need to

run a successful salon business with topics that will change the way you work

and earn. From budgeting hacks to help you keep more of what you make, to time

management tips that will keep your schedule stress-free, and the strategies

for boosting your retail sales and nailing that next promotion. Get ready to

build your dream business without burning out. Together we' ll cut through the

noise and get to the root of what makes your salon thrive.

[ 00:00:47

] So grab your shears,

turn up the volume and let' s hustle. Welcome to a very special episode of the

Hair Hustle Podcast. I' m Heather Podlesny, your salon coach dedicated to

helping stylists master the business side of beauty. Welcome to the Hair Hustle

Podcast hosted by me, Heather Podlesny. I am so excited that you are here

today. We are going to talk about the five steps to holiday success. If you

haven' t started your holiday already, whether that is your express menus, your

holiday menus, so on behalf of services or it' s on behalf of retail, you

haven' t even placed your order yet. It is not too late. Let' s get you started

today. Okay.

[ 00:01:25

] If you kind of want to

get yourself into a funk, we' re going to get ourselves right out of it and we'

re going to get going with these five easy steps. As you guys know from prior

episodes, I typically like to keep these episodes at 15 minutes or less. So we'

re going to try really hard, but I' m going to make sure that you have all the

nuggets that you need to get started. Let' s go with the first step in your

steps to holiday success. And that is: We re going to build a holiday retail

game plan. We' re going to start with holiday. Number one, we' re going to

start ordering and we are going to set our goals. Okay. Whether that is, I have

10 stylists and 10 weeks until Christmas.

[ 00:02:06

] I know that they can

literally sell one set per week. Whether that is you use a formula that was

given to you, whatever that looks like, we are going to order and we' re going

to set our goals. Part two is to get that display together. If you haven' t ordered,

we' re going to get some inspo going. If you have ordered, we' re going to make

sure that it' s displayed beautifully and it should be out now. If it' So not

out already, we' re going to also line up our team incentives with a planner

and a date. So what does that mean? That means that every single time that we

have an incentive lined up or changing. So for example, right now you might be

running like bingo cards.

[ 00:02:46

] Every time a stylist

gets a bingo, they get a, like a small gift card. Okay. Maybe you' re doing a

coverall that started a couple of weeks ago and that' s running. You' re going

to get a little bit of money out of it, but you' re going to be running until

December 16th because it' s a bigger prize. Whatever that looks like, we' re

going to get our team incentives locked down. If we have multiple greats, and

we' re also going to put those on the calendar and we' re going to know exactly

when we' re changing those. Fourth is going to be the same exact thing only

with guests. So we are going to make sure that we look at our calendar and

every single time that we have a date, we are going to make sure that we have

the signage.

[ 00:03:18

] So for example,

November 4th, maybe you are making a full on switch over to holiday and you do

hang tags. So you make every single set look like a gift. Okay. But we. We are

going to make sure that we have all those dates locked in and we have all of our

tasks in our calendar, because then this way we know when we need to print it,

when it needs to be done. Five, we are going to nail down any events. So if you

do not have this done right now, you, I want you to literally look at that

calendar and name that event and put the date on it. Okay. You' ve got to have

that locked in because you want to make sure that you' re shopping in the best

way, but also that you' re guests have enough time to attend or shop for the

event, whatever that' s going to look like.

[ 00:04:03

] Even if it' s gift

cards, that' s a great one as well. Make sure you have that down. So if that' s

like an event, maybe you' re doing a week long event. Maybe you' re doing a day

event on gift cards. Even if it' s something that' s not necessarily that the

salon is shut down, get those dates and events locked in and then have, and

know exactly what you' re going to be doing. The next thing, the last part of

step one is tracking. Okay. Make sure that you are tracking every single thing

that you need to know. So whether that is you' re incentivizing your team by

how many sets they sell per week, or you are incentivizing your guests to share

something on social media, whatever that looks like, we need to make sure that

we' re tracking and we' re holding everyone and everything in our company

account.

[ 00:04:48

] Step two is creating a

festive shopping