Coaching a 35-Year Communications Pro to Give Small Organizations Fortune 500-Level PR | Craig Harris | Ep 1088 — Outlier's Edge Podcast with Niiamah Ashong

"I have no shortage of courage. It's just how much do you listen to people around you, and how much you listen to yourself." - Craig Harris

Join Niiamah (@niiamahashong) and Craig Harris for a live coaching conversation. Craig brings 35 years in communication, and his favorite work has always been with the little guys: the nonprofits and organizations with important roles to play in society. With Eponymos, a PR platform built on a media corpus of over 22 billion words, he's giving them access to the journalists who matter, and he's two weeks from launching it to about 180,000 PR professionals.

You'll walk away with:
- Why some arguments are lost the moment you agree to have them
- How to tell a real market signal from a fear you picked up from someone else
- Why a rhetorical question usually means your gut already has the answer

Timestamps:

00:00 - Welcome to Outlier's Edge Live
00:48 - 35 Years Working With the Little Guys
05:48 - Real News in an Age of AI Fakes
11:52 - Thin Layers vs a Real Engine
17:36 - All That's Missing Is You
22:21 - Courage Over Comfort
23:13 - Changing Entrenched Beliefs
24:14 - From Excited to Afraid of AI
29:36 - A Disruption Question, Not an AI One
33:39 - Going Further Upstream
36:40 - The Fortune 500 Trial
41:34 - Launching to 180,000 PR Pros
43:26 - Trusting 35 Years of Instinct
44:55 - Follow Your Gut
46:20 - Craig's Biggest Insight

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