「コト消費」という言葉に感じる違和感について

Why does the term “experience economy” make me uncomfortable? In this episode, I explore my long-standing discomfort with marketing concepts such as “experience consumption” and “time consumption.” My concern is not with travel, concerts, or memorable experiences themselves, but with the way these labels reduce people to market segments and consumer data. I discuss how businesses analyze behavior, why carefully designed experiences sometimes feel artificial, and why I prefer unexpected discoveries over scripted attractions. Ultimately, I argue that people are far more complex than marketing categories, and that we should see individuals as human beings, not simply as consumers.

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