末人はVlogを撮る――『小さな幸せ』という現代の自己演出

What happens when “small happiness” becomes a product? In this episode, I explore the rise of minimalist, low-income lifestyle vlogs that transform modest daily routines into carefully crafted aesthetics. Simple meals, old apartments, quiet walks, and ordinary evenings become symbols of a supposedly richer inner life. Drawing on Nietzsche’s concept of the “Last Man,” I examine a curious paradox: people who appear to reject ambition and competition are turning that rejection into content within the highly competitive attention economy. Capitalism can monetize almost anything—even simplicity, poverty, and the story of wanting nothing more.

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