営業マンが売りたい時と、お客さんが買いたい時は違う

Customers have their own timing when it comes to buying. In this episode, I reflect on my years of experience in sales and a difficult truth every salesperson faces: sometimes you can explain everything clearly, answer every question, build trust, and still fail to close the deal. The reason may be surprisingly simple—the customer simply does not need the product right now. Salespeople have targets, commissions, and pressure to sell, but customers have their own circumstances. Sometimes the best thing you can do is explain the product honestly, answer their concerns, and then leave politely. Not every customer needs to buy today.

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