Ep.493 Julius Caesar Got Kidnapped. Then He Raised His Own Ransom.
Good Morning, Money! · Jun 23, 2026 · 1:51
Good Morning, Money! · Jun 23, 2026 · 1:51
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
In 75 BC, a young Julius Caesar was captured by Cilician pirates.
They demanded 20 talents of silver for his release.
Caesar laughed.
Then he told them they had no idea who they had captured and insisted they raise the ransom to 50 talents.
That one move changed the entire psychological power dynamic.
In today’s episode, we break down what Caesar’s response teaches us about pricing, negotiation, confidence, and refusing to act like a victim in your own business.
Because when a difficult client tries to pressure you, the answer is not always to discount.
Sometimes, the strongest move is to raise the standard.
Episodes: Good Morning, Money!
