Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol
Good Morning, Money! · Jun 19, 2026 · 1:51
Good Morning, Money! · Jun 19, 2026 · 1:51
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PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by branding cigarettes as Torches of Freedom.
If you are trying to sell your market using logical arguments and data sheets, you are completely misunderstanding consumer behavior.
Sophisticated buyers do not purchase what your offer does, they purchase the social rebellion and core philosophical identity it represents.
Stop selling commercial logic and start positioning your brand as the ultimate vehicle for your client's desired identity.
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