Live Special: Product F*ck Ups with Ravi Mehta (Tinder, Facebook, Reforge) & Michelle Parsons (Spotify, Netflix, Hinge) & Productlab conf — Dodane do backlogu

This special episode, recorded live with Productlab Conf, ditches the usual playbook - just senior product leaders telling us what actually went wrong building products with millions of users.

We talk with Ravi Mehta and Michelle Parsons about the launches, redesigns and decisions they'd rather forget - and what those failures taught them about building products:

TripAdvisor's big-bang redesign - 20% drop in conversion, months and millions to fix. Lesson: form isn't function, Amazon is ugly and it works
⁠TripAdvisor's "Just for You" personalization - won every A/B test, tanked revenue at rollout, because users felt something was being hidden from them
Netflix's Kids & Family push - solutioning before discovery, and the courage to kill a project already months deep
Kuba's year building AI-driven CRM reporting - before anyone asked how many customers could buy it & his viral loop that drove 300% signup growth - with the wrong ICP
⁠⁠Marcin's dating app gamification, hijacked by influencers farming followers instead of dates
Hinge's Roses and Standouts feature, and the years-long backlash from users gaming it

---

This is a special English-language live edition, recorded together with Productlab Conf.

---

👉 New podcast episodes with additional materials also available in ⁠⁠⁠Product Craft Newsletter⁠⁠