Ciele Athletics and the Rise of Running Culture

Ciele helped change what running looked like, but the more interesting story is what sat underneath the aesthetic. This episode is for runners curious about how a hat brand became part of running culture without losing the product discipline that made it credible in the first place.

What began as a film about Ciele turned into a deeper look at the rise of running as lifestyle, the influence of skate and snow culture, and the unreleased Miles hat that existed before Ciele had its name. Along the way, a portrait emerges of a brand whose visual identity was copied everywhere, while the craft, function, and ethos behind it were much harder to replicate.

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Resources / Links

1. Watch the Ciele doc on YouTube
2. Josh Rosenthal on IG
3. Borderlands.cc
4. La French Trail
5. Subwhatever

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Borderlands explores trail running through culture, media, and the forces shaping it.

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