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A queue out the door doesn’t mean there’s money in the bank. Café consultant Erica Escalante joins Rohan and Ben to unpack why busy cafés can still struggle to pay the bills, and what owners can actually do about it.
From pricing your menu and selling more retail coffee to getting your team across the numbers, Erica shares lessons from nearly a decade running her own café and bakery business. We also get into burnout, better leadership and why loving coffee isn’t enough to run a healthy business. Somehow, the solutions involve colourful spreadsheets, puppets and taking ourselves a little less seriously.
If you’re new here, welcome! We get into the big debates, brilliant people and everyday chaos of the coffee world. There’s plenty to take seriously, but at the end of the day, it’s just coffee!
CHAPTERS! 00:00 Busy Doesn’t Always Mean Profitable 01:10 APAX LAB 02:02 Meet Erica Escalante 04:03 From Barista to Café Owner 06:27 Learning Your Costs the Hard Way 08:15 Is Your Café Actually Making Money? 11:25 Why Your Team Should Understand the Numbers 19:05 The Café’s Role in the Coffee Supply Chain 21:52 How Do You Raise Coffee Prices? 24:35 Better Margins Without More Customers 27:42 Getting Over Your Fear of the Books 33:00 Stress Is Not a Badge of Honour 42:47 Building Systems That Work 47:23 Where Café Leadership Goes Wrong 52:22 Why Owners Wait to Ask for Help 54:13 Inside The Cafe Operator 57:15 A Hotline for Café Owners 59:44 Erica’s Advice for Struggling Owners 01:01:49 Hot Take: Loving Coffee Isn’t Enough 01:04:55 Industry Shout-Out 01:06:19 Building a Café in France 01:07:28 Where to Find Erica
Find Erica: Consulting, resources and workshops: [ericaescalante.com](https://www.ericaescalante.com/)
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Want to get in touch? Hit us up at hello@itsjustcoffeepod.com with your questions, hot takes or guest suggestions.
