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The creative force behind the Aflac Duck, Clairol's "Yes! Yes! Yes!" and the Toys "R" Us jingle reveals how 30 seconds can change a career - and a life.Linda Kaplan Thaler, one of the most influential creative minds in modern advertising, returns with herfirst solo book in more than a decade, My Life in 30 Seconds (Macrose Press - September 8, 2026).Funny, candid and deeply personal, the memoir takes readers behind the scenes of some of America's most memorable advertising campaigns while sharing the lessons Linda learned about creativity, resilience, leadership, kindness and reinvention along the way.As founder, CEO and Chief Creative Officer of The Kaplan Thaler Group, Linda built a startup intoan agency with more than $1 billion in media billings before its merger with Publicis. She has advised Fortune 500 companies and presidential campaigns, became the first woman to receive the Clio Lifetime Achievement Award, and is a member of the Advertising Hall of Fame.James Patterson calls the book: "Funny, smart, bite-sized wisdom from an advertising legend. You'll love every second of it. I did."Kirkus Reviews calls it: "A highly readable memoir that takes readers behind the scenes of a modern industry."BookLife Reviews describes it as: "A warm, fast-moving celebration of creativity, connection, and the courage to pitch an idea that sounds ridiculous - because it just might work."At its heart, My Life in 30 Seconds is built around one simple idea: You don't need a lifetime to change your life. Sometimes you need only 30 seconds.
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