Analysis of Starbucks Gift Card Program - GCR EP16

Starbucks doesn’t just sell coffee.
It operates one of the most advanced gift card, wallet and loyalty ecosystems in global retail.

In this episode of Gift Card Review, we unpack how Starbucks has turned its gift card into a true branded currency —
a powerful combination of prepaid value, mobile payments and rewards that drives loyalty, frequency and upfront cash generation.

In this episode, we cover:

• How gift cards fuel customer acquisition

• Why the Starbucks wallet functions like a retail bank

• The full-drain gift card model

• The strategic gap between the US and Europe

• And why France is missing a major growth opportunity

A must-listen for professionals in retail, e-commerce, gift cards, loyalty and branded currency who want to understand how a brand can successfully build its own economic ecosystem.

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